Creative Direction with AI: Mood Board Innovation

Learn to Use AI for Mood Boards That Strengthen Your Creative Direction and Impress Clients

Course Overview

Mood boards are essential tools for creative professionals, helping to translate abstract concepts into compelling visual narratives. This course explores how AI can revolutionize the mood board creation process, offering new levels of efficiency, customization, and impact. Through a structured approach, students will learn to utilize AI tools for ideation, refinement, and presentation, transforming how they develop and communicate creative direction.

Led by Ricardo Orts from Ulises Studio, a renowned creative practice that has collaborated with prestigious brands like Lexus, Max Mara, and UNICEF, this course provides deep insights into AI-driven design workflows, making it a must for anyone looking to integrate AI into their creative process.

What you’ll learn

Midjourney

How to generate high quality AI visuals for mood boards

Prompting

Learn to write precise AI prompts for creative control

Mood Boards

How to structure, refine, and present professional AI-driven mood boards

Why Take This Course?

Effective creative direction relies on strong visual storytelling, and AI is now an essential tool for achieving it. This course goes beyond AI experimentation, providing a structured methodology for generating, refining, and presenting mood boards with purpose. You’ll develop the ability to strategically shape concepts, create cohesive visual narratives, and enhance client communication using AI. By the end, you won’t just understand AI-driven workflows, you’ll have the expertise to apply them seamlessly, making your creative process more efficient, impactful, and professionally polished.

Creative direction is about clarity, impact, and persuasion—this course teaches you to harness AI to create powerful mood boards that elevate your creative vision and captivate clients.

A black handbag hanging from a green and yellow arch-shaped structure in a scenic landscape with mountains, a lake, and yellow flowers in the foreground and background.

Expert-Led

Ricardo, known as Ulises, brings years of expertise in AI-driven creative direction

Online Format

Fully online with lifetime access, so you can learn at your own pace

Practical Application

Each lesson is hands-on, helping students build real-world projects

Certification

All students receive an industry-recognized certificate of completion

Who is this course for

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Who is this course for *

This course is open to all designers and creatives passionate about expanding their creativity through AI

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Creative Professionals

interested in the intersection of AI and artistic direction

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Architects

Looking for advanced and creative ways to streamline workflows and boost efficiency

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Marketers

seeking innovative ways to present brand concepts

A man with a beard standing in a fashion studio, looking at a dressmaker's mannequin. The studio has sewing materials, sketches, and fabric, with white walls and natural lighting.

Designers

aiming to enhance their skills to create more impactful and visually compelling narratives

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Meet Your Instructor

Ricardo Orts

A man with curly hair and a mustache sitting on a beige couch, smiling, with a book in his lap, in a living room with a brick wall, plants, and modern artwork in the background.

Ricardo Orts is a Spanish architect, digital artist, and creative director with over a decade of experience in design, architectural visualization, and AI-driven storytelling. As the founder of Ulises Studio, he has established a distinctive approach to blending advanced technology with artistic intuition, creating futuristic environments, poetic atmospheres, and groundbreaking visual narratives.

Ulises Studio has collaborated with some of the world’s leading brands, including Dior, Google, L'Oréal, Coach NY, and Tory Burch, shaping innovative design experiences across fashion, architecture, and advertising. His work has been featured in top creative and design festivals, reinforcing his reputation as a pioneer in AI-enhanced creative direction.

In 2024, Ricardo was recognized by Forbes as one of the top 100 best creatives for business in Spain, solidifying his influence in the field of AI-integrated design and digital art. His vision is centered on humanizing technology, pushing the boundaries of AI-assisted workflows while ensuring that creativity remains at the heart of every project.

Through this course, Ricardo shares expert insights and practical techniques to help you master AI-powered mood boards, advanced prompting, and professional visual storytelling.

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Black silhouette of a person climbing ladders on a mountain
Black silhouette of a person riding a horse
Black-and-white photograph of a young boy holding a skateboard.
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Previous Clients

Max Mara

Ulises Studio reimagined a Parisian monument for the 24S x Max Mara capsule collection, showcasing iconic designs like the Teddy Bear and Madame coats in classic and pastel tones.

Lenovo

For Lenovo, Ulises Studio crafted a surreal AI-driven visual experience, transforming everyday urban scenes into imaginative landscapes. Through CGI and creative storytelling, the project redefined the boundaries between reality and digital artistry.

A black handbag hanging on a yellow metallic arch in a surreal landscape with yellow daisy-like flowers and mountains in the background.

Coach

In a renewed partnership with Coach, Ulises Studio crafted a vibrant floral universe to celebrate the magic of spring for the brand's Floral chapter. This collaboration showcases a harmonious blend of nature-inspired elements and fashion, reflecting the essence of the season.

Perrierjouet

Ulises Studio partnered with Perrier-Jouët to transform Tokyo’s Omotesando into a digital garden, where AI-driven visuals of lush flowers take over the urban landscape, blending nature with the brand’s signature elegance.

Brompton

Brompton's Sunset Orange launch comes to life through CGI visuals inspired by stunning global sunsets, reflecting the bike’s spirit of adventure and exploration.

A blue Lexus LBX compact SUV driving on an urban street with modern buildings, including a glass structure with red and blue panels, in the background.

Lexus

In the "Everyday Extraordinary" campaign, Ulises Studio collaborated with Lexus to create visuals that transform ordinary cityscapes into vibrant, dynamic environments, highlighting the LBX's ability to make everyday moments extraordinary.

Certificate of Completion from AI Hub awarded to John Armstrong for completing the Midjourney in Architecture course, issued by Amir Hossein Noori on January 20, 2024.

Receive a professional certificate upon completion, perfect for showcasing your skills.

  • "I never thought AI could fit into my creative process so seamlessly. This course completely changed the way I approach mood boards, making my work faster and more refined."

    — Elena R., Art Director

  • "I was looking for a way to make my presentations stronger, and this course delivered. My clients are blown away by the visuals I can create now."

    — Ana G., Fashion Designer

  • "I used to spend hours searching for the right references—now I generate exactly what I need in minutes. This course opened up a whole new way of working for me."

    — Sofia M., Interior Designer

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 FAQs

  • This course is designed for designers, marketers, architects, and creative professionals who want to integrate AI into their workflow and create professional, AI-powered mood boards.

  • No prior experience is required! The course covers everything from AI fundamentals to advanced prompting and mood board structuring, making it accessible for beginners while offering depth for experienced creatives.

  • The course focuses on Midjourney for AI-generated visuals, advanced prompting techniques, and workflow strategies for structuring and presenting mood boards effectively.

  • This course is not just about AI-generated images—it’s about using AI strategically in creative direction, refining concepts, and presenting ideas professionally. It’s also taught by Ulises Studio, known for collaborating with top brands like Lexus, Max Mara, and Dior.

  • Absolutely! You’re encouraged to share your work on social media and tag us. The instructor loves seeing student creations and interacting with the community.

  • You would have access to all the videos either forever or up to one year depending on your purchase method.

  • Yes, upon completing the course, you'll earn a professional certificate from AI Hub, showcasing your expertise in AI-driven workflows.