Intro to AI Creative Direction
An intense short course on creative direction with Midjourney!
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Chapter 1
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Lesson 1: Intro to the course
Welcome to the course "Intro to Generative AI," where Hugo will guide you through leveraging generative AI for creative work based on his extensive experience in both AI and creative industries.
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Lesson 2: The AI revolution
This lesson focuses on the impact of AI on the creative process and basic prompt engineering.
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Lesson 3: Everyday AI usecases
This lesson focuses on everyday AI uses, demonstrating that AI can be utilized for real work beyond creating social media content.
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Chapter 2
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Lesson 4: Moodboard Curation
This lesson emphasises the importance of mood boards in the creative process, showcasing how they can transform projects from mediocre to outstanding.
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Lesson 5: Building a portfolio
This lesson will shed light on how to build an AI portfolio, or any kind of portfolio, based on the instructor's extensive experience.
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Lesson 6: Full photoshoot
This lesson demonstrates how to conduct a full photo shoot using AI, specifically focusing on car photography, but the principles apply to any type of photo shoot.
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Chapter 3
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Lesson 7: Vogue Cover Design with AI
This lesson showcases how the instructor transformed an initial "trash" concept into a Vogue Magazine cover through thoughtful concept development and iterative refinement.
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Lesson 8: Re-prompting Vogue
This lesson is an exercise focused on using original prompts from the previous editorial to create new and unique images.
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Lesson 9: Getting to Pro Level
Thank you for completing the course; the instructor looks forward to seeing your results, particularly in representing Vogue.
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Meet your instructor
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Meet your instructor ✳
Hugo, an awarded designer with 14 years of experience, excels in branding, UI/UX, and web design. His clientele includes Audi, FC Barcelona, Nike, and Vogue. Beyond his design, Hugo is a recognised keynote speaker on integrating AI into branding, with notable appearances at the Toptal 2023 Conference and Paris' Digital Fashion Week.
What you’ll learn
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Learn how to get started with Midjourney Discord and Alpha.
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Learn the creaie design process that goes behind every successful AI project.
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Learn tips and tricks of curating a series o fashion editorial shots with professional direction.
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Course FAQ
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Not at all! The course is designed in a way to take you from the basics of working with generative AI tools (Midjourney) to using them comfortably in your projects.
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Having worked with AI to design projects for world-renowned brands and companies, Hugo will teach you what he has learned about using AI in real-life projects. The workshop covers practical and fun exercises that will help participants learn the hands-on and practical aspects of using this technology and provide an opportunity for them to ask their questions and figure out their processes.
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You would have access to all the videos eitehr forever or up to one year depending on your purchase method.